How Data Is Pivoting Paid Media Strategies to Drive Business Impact

If this pandemic has taught us anything, it's that nothing is certain. Now more than ever, we need to be there for each other. The same is true for businesses and its customers. For businesses and our clients, questions have quickly evolved from ‘how can we get a lower CPA’ to ‘how do we make it out of this on the other side’. As we are navigating the ‘new normal’, Digital Marketers must stay nimble in our strategies and laser focused on driving customer value and bottom line impact. This session will focus on how to use data in different and scalable ways to create more holistic strategies in the height of uncertainty. During this session, we will walk through how to effectively leverage data you have available to enable smarter, real time business decisions based on evolving consumer behaviors. We will review how search behaviors should influence your campaign strategie and how your audience data can provide a competitive advantage. And share tips on how to incorporate it all into your PPC campaign and enable ‘smarter risks’.