Digital Marketing Today- Strategies and Structures for Uncertain Times

The world today is significantly different than it was a few months ago. And nobody expected it. What remains is a great uncertainty, because nobody can seriously claim today that the situation will soon normalize. So what to do? Uncertainty requires adaptability. Adaptability needs feedback. And digital marketing that is based on data and delivers insights is an important building block for adaptability. Companies have to learn quickly to make better use of this strength in order to be able to adapt to customer needs faster and better. André Morys, one of the most renowned marketers in the DACH sector, will explain in his keynote how you can also, or especially in uncertain times, do successful marketing.