How to be ahead of the (CTR) Curve
Izzi Smith, Technical SEO Analyst, Ryte
Let’s face it: carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in SERPs. By not properly analyzing or enhancing our organic CTR, we are greatly limiting our potential. Izzi’s talk aims to help you create the perfect SERP engagement strategy by covering many practical ways on how you can uplift your significant CTR, such as remedying your critical keyword rankings that could soon be lost, leveraging brand-empowering Entity features (and assessing the risks of doing so), more intelligent testing of Rich & Featured Snippet optimizations, and a whole lot more. CTR-you-ready?? You better be!