Making the Best of the Amazon Ads Platform – Despite its Limitations
Daniel Saunders, Senior Solutions Manager, Ingenuity Digital
Amazon Ads is evolving at a pace, recently adding attribution and Amazon Audiences, releasing its own API, expanding their DSP. And while Amazon is unlikely to topple the duopoly any time soon, it is important channel to be investing in, provided you can overcome its inherent limitations at present. In this session you will get a swift whistle-stop tour, learn about the great opportunities as well as the historic and ongoing limitations with Amazon ads such as poor API integration, clunky console interface, limited automation options etc. We will show you best practice covering budget management, campaign structure, ad type split, ad delivery, product health optimisations, and effective reporting.