Structured Data: What is Mandatory, What is Optional and How do my Competitors Actually do it?

You put a lot of work and time into your structured data, but of course there is no guarantee that users will ever see your content. Because not all of the structured data you implement is surfaced by Google. How do the others actually do that? Your competitors? In this session we will show you how you can set up a competition analysis to understand what works for your competitors and what doesn't, which data will be made visible with high probability, which won't... and why! Learn what is mandatory and what is optional when it comes to structured data, and what are the best practices for certain industries, such as e-commerce or B2B.