Through the 2020 Looking-Glass- Google Shopping Trends in a Year of Global Crisis – Q4 and Beyond
Mike Ryan, Lead Product Management, Smarter Ecommerce
The Google Shopping auction is one of the toughest competitive environments in performance marketing. It's even more dynamic considering the current global economic volatility and the heavy-handed strategies of huge players like Google and Amazon. I'll share a current analysis and forward-looking projections addressing exactly these themes. How are Shopping channel metrics looking right now? Which scenarios might we see in the holiday peak season? What's coming next in 2021?