Managing Account at Scale

When working with very large accounts, you can't look at the data for every single ad group when you have thousands of them. No one can write a million ads by hand. You can manually set bids by keyword for a million keywords at a time. To properly evaluate and manage very large accounts, you need specific strategies for building, and managing, your data across large sets of search terms, audiences, ad tests, and more We'll take a look into how large enterprise accounts effectively build and manage accounts at scale so you employ these strategies for your own accounts.