We’ve Got Data, But We’re Not Data Driven
Wil Reynolds
Marketing professionals are the first to be blamed for poor numbers, first to be fired, and the least paid of the c-suite. Sounds unfair? But we also tend to hold on to our "experience" vs trying "experiments". In a COVID-19 world, so much is changing around us that what worked last year might not work at all this year. Whole industries are dead, and whole new industries are popping up. Experiments with fast feedback loops that you can execute quickly & show value quickly is how you win in this world.