Google Shopping and Marketplaces: How to Defend and Expand Market Share

The Google Shopping auction is one of the toughest competitive environments in performance marketing – yet highly rewarding for those can win it. The situation is made even more dynamic considering that Google itself is both a quasi-marketplace and a major source of traffic to marketplaces. Where is their platform strategy headed, what is the competitive situation vis-à-vis Amazon and what are the implications for marketplaces and retailers? How can marketplaces most effectively implement Shopping, and how can retailers maintain market share? In this session Mike will share a current analysis and forward-looking projections. You will also get hands-on tactics that you should embrace to not only remain competitive, but make Google Shopping your success story!