ROAS is dead. Welcome FUMOAS

Google is becoming a machine learning driven black box. Most companies still focus on ROAS as the main KPI – WRONG! Relying only on Google’s Algorithms and trusting the data that Google and Facebook feed us is becoming one of the main problems with performance marketing in 2021. Gianluca would even go so far to say that Google Ads – Performance marketing in general – is about to collapse. So how do we spare ourselves from “disaster”? In this session, Gianluca will show you a different and new approach that drives better decision making and is not based on believing in third party data, so you can take the lead and have an edge over the competition to move faster in the market. How is this possible? Leveraging your first party data and pushing this data back in the acquisition channels.