The search and advertising ecosystem: a holistic view and outlook
Philipp Klöckner
The search and advertising eco system has been shaken up in the last 15 months. There are many winners but also many losers in a scenario that was wilder than any of us would have ever expected. It’s been a ride of resilience, inventive genius, adaption and change. So where do we go from here? Philipp Klöckner is known for his sharp and holistic view of the industry. How could we better close this SMX Advanced Europe than with his view on where we are today and which trends will be the ones to embrace?