The Unbundling of Search

Google Search and SERP features have become increasingly complex while Paid Search continues to dominate the market. But Search has transcended the SERPs of Google’s Search Engine: Voice, On-device search, App Stores, and dozens of vertical search engines have gained relevance and built beachheads into the realm of Big G. Marketers have to capture attention where people search most, and there’s no simple answer to that. Witness your guide to a more decentral search landscape from desktop to mobile to VR, the metaverse, and new devices. Philipp dissects winners and losers of the last decade and sets you up for the next episode of search marketing.