Let`s get creative – capturing and incorporating the customer voice in your ad copy
Charlotte Byrne
Amid topical paid media discussions around cookie-less tracking, attribution, and smart bidding, we often lose sight of the fact that a user's first touchpoint with any brand remains: the humble ad. As ever, engaging, effective and creative ad copywriting is a crucial element of any successful paid media strategy. In this session, we will learn what the 'voice of the customer' is, how to capture it, and how to incorporate and split-test it within your ad copy.