The most flexible data in SEO – Making use of SERP data to gain an advantage
Dominic Woodman
Constantly changing and updating - SERPs are one of the most valuable data sources we have. They're useful for so much more than basic rank tracking, but that's all that most people use them for. Your SERPs can be used for grouping keywords, finding the intent of the SERP & measuring it over time, hyper local rank tracking, measuring brand visibility and building your video strategy. We're going to look at all the ways you can use a SERP to make better decisions and the different options you have for getting that data.