It’s about time to pick up the pace – The Fast Track to Digital Marketing Maturity
Frank Hohenleitner
The confluence of two disruptive events has shaken up the online marketing industry. The demise of Third Party Data and the Corona Crisis have led to a tremendous acceleration of a long-predicted process: Companies that are ahead of the curve and agile in digital transformation are on the winning side. In this session, we focus on the key drivers of Digital Transformation and what makes market leaders resilient and successful. Most of you are familiar with the BCG Digital Maturity Study, but today you'll get exclusive insights from Frank. What sets successful companies apart? Where do they set their priorities? What strategies are right for the search marketing industry?