GPT Integrated Case Studies That Will Maximise ROI

Amanda Farley will share lessons learned and methodologies that informed award-winning case studies. You will learn how to leverage an integrated PPC mindset in an intra-channel AI world, breaking down data silos and leveraging cross-functional collaboration to maximize marketing ROI. We will focus on targeting prompts, which meld B2B & B2C brand data into actionable search and psychographic targeting and research prompts that are integrated marketing game changers that not only inform content, paid, and CRO strategies but actually help drive revenue.