Survival of the Strategic: Moving from channel technician to C-Suite whisperer
Kirk Williams
The role of the PPCer has changed dramatically over the past few years. I know that, you know that... but if we are honest with ourselves, most of us probably have not articulated that in a way that will actually impact our day-to-day work. In this session, Kirk will discuss the evolution of the PPCer from tactician to strategist, and give actual, practical steps you can take to become the best PPCer possible in 2026 and beyond. Come to be inspired, challenged, educated, and given actual tools to help you walk into your client meetings Monday morning better equipped to solve their business growth problems.