Secret Weapon Conversion Action Sets – How to Optimize for Different Conversion Types on Campaign-Level Within the Same Google

Are you running Google Ads campaigns along your customer funnel? Who doesn't? But you probably have difficulties dealing with different conversion goals per campaign. It's tough optimizing upper funnel campaigns for leads, middle funnel campaigns for micro conversions, and end funnel campaigns for macro conversions. Fortunately, Google has its own answer now. No more annoying fiddling with third-party tools or very expensive tools with Enterprise solutions. The answer is campaign-level conversion action sets. For many SEAs, this means that their wildest dreams come true and there are countless new possibilities to scale their account. Dennis will give you exclusive insights about utilizing this feature. He has successfully used conversion action sets in a B2B marketplace, a SAAS solution, and a marketing agency. This session will be filled with expert knowledge about how Smart Bidding, Conversion types and conversion action sets works together, how to setup an optimal campaign structure and how to set up conversion action sets in a single account in your MCC with shared conversions.