Using PPC to Fill the Top of the Funnel- Building Awareness Campaigns in Facebook & LinkedIn
Michelle Morgan, Director of Client Services, Clix Marketing
Search can only capitalize on the demand that is already out there. If you are maximizing the reach from all the keywords you want to target, but also want more search traffic, you are going to have to work on creating the demand yourself. This session will showcase how to research and target new customers that will come back and convert. Learn how to build awareness campaigns in Facebook & LinkedIn.