A Masterclass in Advanced Structured Data / schema.org
Jono Alderson, Yoast
Here is what you get:
- Some (brief) context-setting of what/why/where/how (looking at Google's rich result formats, common approaches to get them, etc), but then;
- A deep-dive into the kinds of schema markup and optimizations which most sites aren't taking advantage (or even aware) of, and;
- An overview of tools/techniques/approaches for implementation.
- A behind-the-scenes look into the people, processes and politics which make and power schema.org, what's coming up in the future, and some thoughts on how that might inform SEO tactics+strategies.
- Some (brief) context-setting of what/why/where/how (looking at Google's rich result formats, common approaches to get them, etc), but then;
- A deep-dive into the kinds of schema markup and optimizations which most sites aren't taking advantage (or even aware) of, and;
- An overview of tools/techniques/approaches for implementation.
- A behind-the-scenes look into the people, processes and politics which make and power schema.org, what's coming up in the future, and some thoughts on how that might inform SEO tactics+strategies.