Gesponsert
Accelerating your SEO success SEO data is the key
Claudia Higgins
Whatever your role in SEO, two major challenges are always front of mind: how to get buy-in from the people who can make or break optimisation projects, and how to positively impact the search performance of a whole website with a limited number of SEO practitioners. The answer to both these challenges is effective use of data. Claudia has worked in the SEO industry for 7 years, specialising in data and insight in both in-house enterprise and SaaS companies. She is passionate about making SEO data accessible and easy to understand for specialists and non-specialists alike, and believes this is the key to a future in which SEO is embedded in business strategy. In this session she will outline proven approaches, along with some hard-learned tips and tricks.