Beyond Click Metrics: Google Shopping meets business Intelligence
Mike Ryan
Shopping becomes increasingly competitive while Google’s automation technology becomes increasingly widespread – and less controllable. This leads to diminishing returns and intense pressure on advertising budgets and revenue streams. Brands & retailers who are stuck in the middle will suffer death by a thousand cuts (or ad clicks).
In this session you’ll get an advanced guide to aligning Shopping with business objectives, ranging from inventory management and pricing strategy to customer acquisition and market share. This includes the best approaches to data integration and product scoring, plus sophisticated profit measurement concepts. You’ll leave this session with proven actions for increasing competitive differentiation and achieving healthy growth, with project recommendations that can extend far beyond Shopping.
In this session you’ll get an advanced guide to aligning Shopping with business objectives, ranging from inventory management and pricing strategy to customer acquisition and market share. This includes the best approaches to data integration and product scoring, plus sophisticated profit measurement concepts. You’ll leave this session with proven actions for increasing competitive differentiation and achieving healthy growth, with project recommendations that can extend far beyond Shopping.