Complex SEO Migrations
Kate Sikora
In this session Kate Sikora will take you on a deep dive into complex SEO migrations. How do you protect your branded traffic in a name change? How do you protect your authority when your products or solutions are separated out due to a merger or acquisition? How do you balance what is best for SEO with human experience? You will learn how leading with content can boost quality/quantity of launch traffic and the top activities/actions that ensure success.