Connecting the Dots- Using Googles Infrastructure to Create the Best PPC-Campaigns
Martin Röttgerding, Managing Director and Head of PPC, Bloofusion
IT, processes, merchandise management - every retailer is different. But thanks to Google's monopoly, most retailers have created interfaces whose potential is often not recognized. Product data that retailers make available plays a central role in many ways – this could be as a data feed, on the website, or for Google Analytics. In this session, Martin Röttgerding presents for the first time a new approach based on linking these and other data sources. Based on this, Martin will show you ways, how to use the collected data most efficiently even if you are dealing with chaotic structures - be it for the automatic provision of ad elements and extensions, for the optimization of product data, or for anticipating performance changes.