Getting Google’s Recipe Just Right for Local Businesses

To develop a local search strategy that works, you need to separate fact from fiction. And you need to be on top of all the Google changes related to Local SEO. Mike Blumenthal, regarded as the foremost expert on local search and Google Maps, earning the nickname “Professor Maps” ran an experiment over a period of 16 months. The challenge was to establish a local restaurant online, with only a Facebook presence, no Google listing, no website and no budget. Many questions were asked (and answered) on the way such as: Does Google or Facebook deliver more conversions? Can a Google My Business website rank? What impact do Google only tools have on rank? How much influence does NAP confusion have? In this session you can come on a ride with Mike and see the journey he took with this challenge. Get the answers you need to understand what really matters in local search and what is only a myth based on real data and results. This session is relevant to small local business equally as it is for franchises.