Help! Google is Giving my Competitors too much Automation! How to Un-Level the Playing Field and Win-
Frederick Vallaeys, Cofounding CEO, OPTMYZR
Google is leveling the playing field by giving all advertisers the same free tools to automate ads, bids, and even keywords. How do we as humans make a valuable contribution in digital marketing when so much is now done through automation, and especially when your competitors may be using the exact same tools you have? Based on his highly rated book, Digital Marketing in an AI World, Frederick will share the 3 roles you and your team should prepare for to have a successful career as a digital marketer. He'll also share specific advice to help you un-level the playing field. You'll learn how to deliver stand-out search marketing results by using the same automation tools better than your competitors.