How to Upgrade Your Marketing by Understanding Your Audience

There's a truth every marketer knows: better products don't always win. To compete, you need a brand whose messages reach the right audience, at the right time, in the right places, with a story that resonates. But learning how your audience works, can be excruciatingly difficult. In this presentation from SparkToro founder Rand Fishkin, you'll learn: * How to ask your customers the right questions to understand what makes them buy and what holds them back * Ways to uncover where to reach potential buyers -- through channels you may not have previously considered * How the world's pandemic crisis is changing the marketing landscape, presenting new opportunities even as others get harder * Tactical wins for running surveys, interviews, using tools, and applying that information to your campaigns.