Full Funnel Experiments: Measuring the Impact on SEO and CRO
Emily Potter
Google will be rolling out Page Experience as a ranking signal in May, cementing the fact that UX is integral to SEO. At SearchPilot, we have been seeing changes traditionally siloed to the realm of UX impacting organic traffic across a range of verticals. With the need for CRO testing creeping into the SEO world, testing the full funnel from acquisition to what users do on your website is more important than ever. This talk will explain the theory behind testing for both CRO and SEO simultaneously, as well as sharing case studies to convince you to bring together your product and SEO teams.