Leveraging the quality Rater Guidelines for a Content Audit
Dr. Marie Haynes
Which content does Google consider "High Quality Content"? It’s extremely difficult to answer this question as there are many aspects to it. Understanding the Google Quality Rater Guidelines and being on top of all the updates is challenging, but a very important step to maintaining high quality content. Everything in Google's Search Quality Rater Guidelines (QRG) is either already being algorithmically determined by Google or is something that Google wants to deal with in their algorithms. Marie and her team have spent a huge amount of time analyzing the QRG and all the changes over the years. In this session, she will discuss how to leverage the guidelines to audit and adjust your existing content.