Measuring linkbuilding- You’re doing it wrong
Tom Capper
We all know what a bad link looks like, but when it comes to good links, we’re not so clever. In this session, Tom will unteach a decade of bad habits from the SEO industry. From how links actually work to a deeper dive into the pros and cons of traditional and unconventional metrics alike. You will also learn about Tom’s layered approach that will help you to optimise your linkbuilding efforts towards links that actually improve rankings.