Migrating and old to a new website while keeping your SEO performance: strategies on how not to fail the test!
Sara Clifton
The process of building a new website is never easy and often involves many stakeholders and improvements and updates needed for the platform – all at the same time. The pressure is high regardless if the high demands come from your client or from your internal organisation. You can not fail to show progress. The new website has to be SEO friendly and must benchmark with competitor rankings or even succeed their performance. On top of this you have data that is almost never comparable with the old website and the universe you operate in is a constant moving space with new algorithm updates and competitive advantages. Sounds familiar? Then this session is for you. Sara will shed some light on how to avoid the many pitfalls along the way while keeping your stakeholders happy.