Online Marketing Strategy Disrupted

Disruption is a chance not a challenge. Exceptional marketing is now needed more than ever. It’s time to rethink your marketing strategy. Award-winning Marketer Jenna Tiffany will be sharing a tried and tested easy-to-follow blueprint for creating and improving your marketing strategy. Packed with global examples, this practical session will explore the key models and frameworks that you should use to analyse the marketing environment, define your segment, targeting and positioning. Jenna will also share the key pitfalls from her extensive experience and give you plenty of tips on avoiding and overcoming them. You will take away actionable advice on what should (and shouldn't be) included in your marketing strategy, how to set measurable objectives and frameworks to identify opportunities and threats to your business.