Outranking your Competitors with Thought Leadership

Google and Facebook are your competitors and they don't play fair. As a result, we spend way too much time and effort focusing on the ranking game. But have you thought about how to make your brand stronger? A brand that people see as an authority? Unless you are coming out strong for (and therefore against) something, you are not a thought leader. Strong opinions are good for social media success and strong opinions can be good for links. Content substance (not engagement) is good for SEO. Is your brand willing to publish strong opinions? Most are not. Courage is key to leadership and in this keynote, Andy will give you some inspiration and hands-on tips on how to become a thought leader and how you should prioritise your efforts on strong opinions, substance, and the good old ranking game.