PPC success: outside the in-platform tactics

We are all very focused on how to optimize our ad copy, our account structure, the timing of our campaigns etc. But paid media success also happens outside in-platform tactics. If you think outside the box, outside the inside-plattform you can find very creative ways to boost paid media success. In this session, Salomé will give you a brief overview about a full funnel activity approach and the results we don’t see/ attribute to the ads accounts. She will then focus on how to build the best converting landing pages for every stage of the user journey and common mistakes that are easy to avoid.