Search Harmonisation- Developing and executing a holistic search strategy
Arpun Bhuhi
Our ultimate goal as Search experts is to get people to sites. Paid and Organic Search have a history of working in silos, teams not talking to each other, enemies in the Search world but why? The goal is the same. In this session, we will look at how the two channels can and should work together in achieving that goal of acquiring traffic. We will go through how we can apply this on a strategic level but take it all the way to activation on a keyword level using flowcharts and formulas to create a true holistic search strategy.