Shoppable content – From nice to have to integrated part of your e-commerce strategy
Ilenia Sarman
The road from inspiration to conversion is shorter than you think: when people hear good stories, their brain releases oxytocin which as a result, makes them spend 56% more money, and 66% of the users who viewed a shoppable content got enough information to make a purchase decision. It’s quite clear that shoppable content can - now more than ever - be a valuable asset and revenue booster for every e-commerce businesses. If it is done right! Stylight has seen big performance gains through shoppable content and in this session Ilenia will share Stylights experience. You will learn about the advantages, but also the challenges and how to best integrate shoppable content in your overall strategy.