State of Search 2022 and the growth of zero click searches
Marcus Tober
Not only has the pandemic rapidly changed how people search, also Google has significantly changed in the past couple of years. The continuous rise of machine learning and Natural Language Processing has brought Google much closer to becoming an answer machine than ever before. In this session you will get unique insights using one of the largest Search and Clickstream database. We will discover how search has changed in recent years, how Google is already an answer machine which means searches lead to zero clicks and what that means for marketers now and in the future.