Successfully Managing Ads inside of Google’s Black Box
Brad Geddes
Google Ads continues to funnel advertisers into Google controlled automation. At the same time, Google continues to remove advertiser options and an advertiser's access to data. This has increasingly given Google more auction control over bids, bidding, and ad serving. This combination of factors makes Google Ads feel like a black box. In this session, we'll look at how Google Ads management is changing as well as strategies to successfully navigate within Google's Black Box.