The Biggest Mind Shift in PPC – how to thrive with automation
Frederick Vallaeys
In this session, Fred will explain why PPC experts need to change how they think about optimizing SME accounts. Automation is now able to do many things humans did before but humans can improve performance by collaborating with the machines rather than competing against them. Fred will share 5 techniques for working with the machines to drive better results in the areas bid management, targeting, and messaging.