The Crumbling Cookie- Privacy-Preserving Initiatives on Today’s Web

Over the past three years or so, web browsers have introduced more and more releases directly related to end user privacy and the preservation thereof. It’s not just about cookies, even though they get the most attention (deservedly); it’s a concentrated effort to suppress cross-site tracking done without explicit understanding and opt-in from users browsing websites and using mobile applications. In this talk, Simo will go over everything you need to know about the status quo. He’ll also look into the crystal ball too see what’s coming up, and he’ll discuss specifically the implications on our digital marketing industry, and what (if anything) can be done to preserve the quality of the data we are collecting.