Search Seekers: Version Turn the Unprecedented into the Unparalleled: Creative Strategies for a New Era

Marketing is essentially a superpower. No, really. As marketers, we’ve changed not just brands but cultural trends and public perceptions. And another part of the superpower is the dexterity to overcome stumbling blocks. Well, they don’t make stumbling blocks much bigger than 2020. But there is an upside…every tough situation comes with opportunities even though it might not feel like it! Historically, greatness emerges in bad times- from leaders like Churchill, to cult board games like Monopoly, to companies like Uber. Bad times create the conditions for greatness, and that applies to marketing too. According to IPA research, increases in marketing spending during a recession has boosted financial performance throughout the year following the recession. Advertising reduces your downside in bad times and increases your upside in good times. How should marketers plan their campaigns? LinkedIn’s Purna Virji will share actionable advice and real-life examples of how marketers can refine their creative strategies with the goal of turning the unprecedented into the unparalleled.