Turn the Unprecedented into the Unparalleled- Creative Strategies for a New Era
Purna Virji
Marketing is essentially a superpower. No, really. As marketers, we’ve changed not just brands but cultural trends and public perceptions. And another part of the superpower is the dexterity to overcome stumbling blocks. Well, they don’t make stumbling blocks much bigger than 2020.
But there is an upside…every tough situation comes with opportunities even though it might not feel like it! Historically, greatness emerges in bad times- from leaders like Churchill, to cult board games like Monopoly, to companies like Uber. Bad times create the conditions for greatness, and that applies to marketing too.
But there is an upside…every tough situation comes with opportunities even though it might not feel like it! Historically, greatness emerges in bad times- from leaders like Churchill, to cult board games like Monopoly, to companies like Uber. Bad times create the conditions for greatness, and that applies to marketing too.