Updated Version Summer Edition- Questioning Data Quality and Troubleshooting Tracking Gaps
Christopher Gutknecht, Head of Acquisition & Optimization, bergzeit
Is your data is as accurate as can be? Regardless of how much money and how many resources you spend based on your data, you always have to question its quality to get an accurate picture. In this session Christopher will discuss the typical pitfalls of sales tracking, the differences of click and session tracking, as well the potential of Server-side tagging to resolve some of these issues. You will learn how much ad blockers, ITP and 3rd party cookies influence your data and how to deal with cookie consent issues regarding cookie layers and consent rate optimization. He will also cover the role of attribution settings and models, key settings in Google Tag Manager, options for Server-side GTM and GTM & GA monitoring. You will walk away with many hands-on tips to assess data quality and a checklist, because this session is covering a lot!