YouTube Marketing – Getting the Best out of PPC and SEO
Joe Martinez, Director of Client Strategy, Clix Marketing
Aleyda Solis, International SEO Consultant, Orainti
Aleyda Solis, International SEO Consultant, Orainti
YouTube Marketing - Getting the Best out of PPC and SEO (JS)
YouTube is (or should be) part of every marketing strategy. Why? Video works! We kick off with a power session that will look at both PPC and SEO for YouTube. First, Joe will explain the differences and benefits of TrueView in-stream and TrueView video discovery campaigns, and when to use each kind. He will then focus on targeting and placement options, and how we can build awareness and drive action with video campaigns in Google Ads. Learn how to use YouTube videos to improve other advertising campaigns. Then, Aleyda present highly actionable tips and insights about how to increase your YouTube video rankings, engagements, and recommendations within the YouTube platform. Learn how to leverage your YouTube videos to improve your Google’s organic search results rankings for your own site.
YouTube is (or should be) part of every marketing strategy. Why? Video works! We kick off with a power session that will look at both PPC and SEO for YouTube. First, Joe will explain the differences and benefits of TrueView in-stream and TrueView video discovery campaigns, and when to use each kind. He will then focus on targeting and placement options, and how we can build awareness and drive action with video campaigns in Google Ads. Learn how to use YouTube videos to improve other advertising campaigns. Then, Aleyda present highly actionable tips and insights about how to increase your YouTube video rankings, engagements, and recommendations within the YouTube platform. Learn how to leverage your YouTube videos to improve your Google’s organic search results rankings for your own site.